• Etta Loves x Liberty collaboration logo next to the folded round reversible sensory playmat displaying both developmental stages.
  • Close up of a baby's legs resting on the vibrant floral pattern of the Etta Loves x Liberty reversible playmat on a wooden floor.
  • The premium, eco-friendly retail gift box for the Etta Loves x Liberty reversible sensory playmat, making it an ideal luxury baby shower gift.
  • A calm newborn baby lying on the black and white Etta Loves x Liberty sensory playmat, demonstrating the soothing effect of science-backed visual patterns.
  • Top view of the circular, colorful Wharfedale Meadow side of the Etta Loves x Liberty sensory playmat, designed for babies from 5 to 12 months.
  • A newborn baby highly engaged and visually focused on the high-contrast black and white Liberty pattern during tummy time.
  • A baby practicing tummy time on the black and white Etta Loves x Liberty sensory playmat, utilizing the pattern to build neck strength and visual focus.
  • Close-up of the softly padded edge of the Etta Loves round playmat featuring the 0-4 Months developmental stage tag on the black and white Liberty print.
  • A side close-up of a baby wearing a pink top practicing tummy time, highly engaged by the high-contrast black and white sensory pattern of the Etta Loves x Liberty round playmat.
  • Top view of the high-contrast black and white Fairford Shadow side of the Etta Loves x Liberty round playmat, optimized for newborn visual development.
  • Folded Etta Loves x Liberty round reversible sensory playmat showing both the black and white Fairford Shadow and colorful Wharfedale Meadow patterns.
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ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months

ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months

$107.00 USD
$107.00 USD
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Organic Quality

Materials

Crafted from premium GOTS certified organic cotton with a light, supportive inner padding.

Quality

Designed with infant vision experts and The University of Sussex Baby Lab. Ethically manufactured by a Certified B Corp to ensure the highest safety and quality standards.

Durability

Features a robust organic cotton outer layer designed to withstand daily use, rolling, and frequent washing without losing pattern clarity.

Use - Cases

Daily tummy time, sensory development exercises, nursery floor play, and an exceptional newborn/baby shower gift.

Low Environmental Impact

Made with GOTS certified organic cotton outer. Produced ethically by a Certified B Corp. Features recyclable packaging.

SHIPPING & DELIVERY +
🇬🇧 Premium UK Shipping (Local Warehouse)
• Delivery: 2-4 Business Days.
• Processing: 24-48 hours dispatch from UK centers.
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A tracking link will be sent to your email as soon as your order is dispatched. You can follow your package every step of the way.
✉️ Need Assistance?
Our team is here to help with any questions regarding your delivery at info@bleu-ribbon.com.
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Two Stages of Development, One Stunning Circular Design

The Etta Loves x Liberty Reversible Round Playmat brilliantly combines two iconic Liberty patterns to provide a full year of scientific visual support. Designed alongside a consultant orthoptist, this beautifully crafted circular playmat grows with your baby. It features the high-contrast Fairford Shadow print on one side for birth to 4 months, and the vibrant Wharfedale Meadow on the reverse for 5 months onwards, perfectly indicated by its discreet age-stage tags.

Unlike standard playmats, these meticulously scaled patterns actively engage your baby, encouraging them to lift their head, reach, and move during tummy time, naturally making them want to explore more.

Designed with Infant Vision Experts

  • Science-Backed Engagement: Developed in collaboration with The University of Sussex Baby Lab, every pattern, color, and scale matches your baby's exact visual acuity at each stage, continuously challenging and captivating their growing minds.
  • Moments of Calm for Parents: When babies are genuinely captivated by what they see, parents get real moments of peace. Expect calmer feeds, longer tummy time, easier diaper changes, and time for a well-deserved hot drink.

Premium Comfort & Practicality

  • Lightly Padded & Round: The spacious circular design provides the perfect balance of soft comfort and firm support, essential for your baby's physical development and rolling practice.
  • Easy Storage & On-The-Go: Rolls up effortlessly and secures with a matching fabric band, making it incredibly easy to store in the nursery or take along on visits.
  • The Ultimate Baby Shower Gift: Presented in a stunning, eco-friendly retail gift box. Combined with its genuine developmental benefits, it is a standout, luxury gift for any new arrival.

Ethical & Sustainable Choices

Because babies deserve the very best. Etta Loves is a Certified B Corp, crafting this playmat from GOTS organic cotton and delivering it in recyclable packaging. Produced in partnership with ethical factories and suppliers, it’s a choice you can feel completely good about.

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