{"product_id":"etta-loves-liberty-reversible-sensory-playmat","title":"ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months","description":"\u003ch2\u003eTwo Stages of Development, One Stunning Circular Design\u003c\/h2\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eEtta Loves x Liberty Reversible Round Playmat\u003c\/strong\u003e brilliantly combines two iconic Liberty patterns to provide a full year of scientific visual support. Designed alongside a consultant orthoptist, this beautifully crafted circular playmat grows with your baby. It features the high-contrast \u003cem\u003eFairford Shadow\u003c\/em\u003e print on one side for birth to 4 months, and the vibrant \u003cem\u003eWharfedale Meadow\u003c\/em\u003e on the reverse for 5 months onwards, perfectly indicated by its discreet age-stage tags.\u003c\/p\u003e\n\n\u003cp\u003eUnlike standard playmats, these meticulously scaled patterns actively engage your baby, encouraging them to lift their head, reach, and move during tummy time, naturally making them want to explore more.\u003c\/p\u003e\n\n\u003ch3\u003eDesigned with Infant Vision Experts\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eScience-Backed Engagement:\u003c\/strong\u003e Developed in collaboration with The University of Sussex Baby Lab, every pattern, color, and scale matches your baby's exact visual acuity at each stage, continuously challenging and captivating their growing minds.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMoments of Calm for Parents:\u003c\/strong\u003e When babies are genuinely captivated by what they see, parents get real moments of peace. Expect calmer feeds, longer tummy time, easier diaper changes, and time for a well-deserved hot drink.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePremium Comfort \u0026amp; Practicality\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLightly Padded \u0026amp; Round:\u003c\/strong\u003e The spacious circular design provides the perfect balance of soft comfort and firm support, essential for your baby's physical development and rolling practice.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEasy Storage \u0026amp; On-The-Go:\u003c\/strong\u003e Rolls up effortlessly and secures with a matching fabric band, making it incredibly easy to store in the nursery or take along on visits.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eThe Ultimate Baby Shower Gift:\u003c\/strong\u003e Presented in a stunning, eco-friendly retail gift box. Combined with its genuine developmental benefits, it is a standout, luxury gift for any new arrival.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eEthical \u0026amp; Sustainable Choices\u003c\/h3\u003e\n\u003cp\u003eBecause babies deserve the very best. Etta Loves is a Certified B Corp, crafting this playmat from \u003cstrong\u003eGOTS organic cotton\u003c\/strong\u003e and delivering it in recyclable packaging. Produced in partnership with ethical factories and suppliers, it’s a choice you can feel completely good about.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":49994611917037,"sku":"ELLB006","price":107.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/files\/etta-loves-x-liberty-collaboration-reversible-playmat.png?v=1779276387","url":"https:\/\/bleu-ribbon.com\/products\/etta-loves-liberty-reversible-sensory-playmat","provider":"BleuRibbon Baby","version":"1.0","type":"link"}