{"title":"Preemie \u0026 NICU-Friendly Baby Essentials","description":"\u003cdiv data-no-clean=\"true\" class=\"collection-description prose\"\u003e\n  \u003ch2\u003eTiny Miracles – Gentle Care for NICU \u0026amp; Preemies\u003c\/h2\u003e\n\n  \u003cp\u003e\n    Some journeys start a little earlier than expected. The \u003cstrong\u003eBleu Ribbon Preemie \u0026amp; NICU Collection\u003c\/strong\u003e is designed to support your \"Tiny Fighter\" during their hospital stay and transition home. We understand that preemie skin is thinner and more sensitive, and that medical care comes first. That’s why our essentials feature \u003cstrong\u003eVelcro openings for IV tubes\u003c\/strong\u003e, wrap-styles for easy monitoring, and the softest organic cotton that feels like a gentle hug.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eWhy Parents (and Nurses) Love This Collection?\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n      \u003cstrong\u003eNICU-Friendly Access:\u003c\/strong\u003e Our designs feature \"Wire-Friendly\" snaps and plastic snaps (safe for X-rays) that allow doctors to attach monitors and tubes without undressing the baby, keeping them warm and undisturbed.\n    \u003c\/li\u003e\n    \u003cli\u003e\n      \u003cstrong\u003eSensory Protection:\u003c\/strong\u003e Premature babies can be easily overstimulated. We use calm, neutral colors and \u003cstrong\u003eflat seams\u003c\/strong\u003e to prevent irritation on delicate skin that hasn't fully thickened yet.\n    \u003c\/li\u003e\n    \u003cli\u003e\n      \u003cstrong\u003eMicro-Sizing:\u003c\/strong\u003e True preemie sizes (starting from 1.5kg \/ 3lbs) ensure a snug fit, which is crucial for retaining body heat—a common challenge for NICU graduates.\n    \u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eThe NICU Bag Checklist\u003c\/h3\u003e\n  \u003col\u003e\n    \u003cli\u003e\n      \u003cstrong\u003eThe Wrap Bodysuit:\u003c\/strong\u003e Avoid over-the-head styles. Wrap bodysuits are easier for navigating breathing tubes (CPAP) and wires.\n    \u003c\/li\u003e\n    \u003cli\u003e\n      \u003cstrong\u003eThe Isolette Blanket:\u003c\/strong\u003e A breathable muslin or cellular blanket to place \u003cem\u003eover\u003c\/em\u003e the incubator (isolette) to dim the lights and create a womb-like environment.\n    \u003c\/li\u003e\n    \u003cli\u003e\n      \u003cstrong\u003eScent Bonding:\u003c\/strong\u003e Wear a \u003cem\u003eMuslin Square\u003c\/em\u003e on your skin for an hour, then place it near your baby. Your scent helps stabilize their heart rate and promotes bonding even when you can't hold them.\n    \u003c\/li\u003e\n  \u003c\/ol\u003e\n\n  \u003cdiv class=\"link-hub grid md:grid-cols-2 gap-2 mt-4\"\u003e\n    \u003cdiv\u003e\n      \u003ch4 class=\"mt-2\"\u003eShop by Necessity\u003c\/h4\u003e\n      \u003cul\u003e\n        \u003cli\u003e\u003ca href=\"\/collections\/nightwear-comfort-essentials\" title=\"Easy Access Sleepwear\"\u003eWrap Sleepsuits \u0026amp; Bodysuits\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"\/collections\/blankets-swaddling\" title=\"Incubator Covers\"\u003eMuslin \u0026amp; Cellular Blankets\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"\/collections\/baby-safety\" title=\"Safe Care\"\u003eGentle Care Essentials\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"\/collections\/baby-on-the-move\" title=\"Going Home\"\u003eGoing Home Outfits\u003c\/a\u003e\u003c\/li\u003e\n      \u003c\/ul\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003ch4 class=\"mt-2\"\u003eSupport \u0026amp; Comfort\u003c\/h4\u003e\n      \u003cul\u003e\n        \u003cli\u003e\u003ca href=\"\/collections\/maternity-essentials\" title=\"For Mom\"\u003ePostpartum Care for Mom\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"\/collections\/first-year-0-12-months\" title=\"Milestones\"\u003eGrowth Milestones (0-12M)\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"\/collections\/value-packs\" title=\"Preemie Sets\"\u003ePreemie Starter Sets\u003c\/a\u003e\u003c\/li\u003e\n        \u003cli\u003e\u003ca href=\"\/collections\/new-arrivals\" title=\"Latest\"\u003eNew Arrivals\u003c\/a\u003e\u003c\/li\u003e\n      \u003c\/ul\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003ch3\u003eCare \u0026amp; Safety Note\u003c\/h3\u003e\n  \u003cp\u003e\n    \u003cstrong\u003eHospital Hygiene:\u003c\/strong\u003e NICU environments require strict hygiene. Wash all items with a fragrance-free, hypoallergenic detergent at 60°C (if fabric allows) before bringing them to the hospital. Always check with your NICU nurse about specific clothing policies for your baby's current care level.\n  \u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"harmonyglide-pro-hip-seat-baby-carrier-with-strap","title":"HarmonyGlide Pro™ Ergonomic Hip Seat Carrier (All-Position 3-in-1 Support)","description":"\u003ch2\u003eUnparalleled Comfort. Eco-Conscious Luxury.\u003c\/h2\u003e\n\u003cp\u003eWhy choose between a hip seat and a full carrier when you can have both? The \u003cstrong\u003eBleu Ribbon HarmonyGlide Pro™\u003c\/strong\u003e is a premium hybrid carrier that combines the back-saving ergonomics of a hip seat with the hands-free security of a structured carrier.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from \u003cstrong\u003ePremium Eco-Friendly Materials\u003c\/strong\u003e, this carrier radiates elegance while doing the heavy lifting for you. Whether you prefer the intimacy of the \"Kiss Chest\" position or the exploration of the \"Kangaroo\" mode, the HarmonyGlide Pro adapts to your journey. With a generous belt length fitting up to 118cm, it offers an inclusive, custom fit for every parent.\u003c\/p\u003e\n\n\u003ch3\u003eWhy It’s the \"Pro\" Choice:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e3-Way Versatility:\u003c\/strong\u003e Master every adventure with multiple carrying styles: Kiss Chest (Facing In), Kangaroo (Facing Out), and Cross-Hug (Back\/Side).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eErgonomic Hip Seat:\u003c\/strong\u003e The structured seat base supports your baby's weight, taking the pressure off your shoulders and back.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInclusive Fit:\u003c\/strong\u003e Features an adjustable waist belt ranging from 70cm to 118cm, ensuring a comfortable fit for parents of all sizes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHeavy-Duty Capacity:\u003c\/strong\u003e Engineered to support children from infancy through toddlerhood, with a max load of 20kg (44 lbs).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMax Load:\u003c\/strong\u003e 20 kg (44 lbs)\u003cbr\u003e\n\u003cstrong\u003eBelt Size:\u003c\/strong\u003e 70 - 118 cm\u003cbr\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Premium Sustainable Fabrics\u003cbr\u003e\n\u003cstrong\u003ePositions:\u003c\/strong\u003e Facing In, Facing Out, Cross-Carry\u003c\/p\u003e","brand":"BleuRibbon Baby","offers":[{"title":"Sky blue","offer_id":43397240783085,"sku":"CJJJJTJT06281-Sky blue","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Lotus color","offer_id":43397240815853,"sku":"CJJJJTJT06282-Lotus color","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Light green","offer_id":43397240848621,"sku":"CJJJJTJT06283-Light green","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki","offer_id":43397240881389,"sku":"CJJJJTJT06284-Khaki","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Silver grey","offer_id":43397240914157,"sku":"CJJJJTJT06280-Silver grey","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":43397240946925,"sku":"CJJJJTJT06280-Purple","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":43397240979693,"sku":"CJJJJTJT06280-Red","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Dark blue","offer_id":43397241012461,"sku":"CJJJJTJT06280-Dark blue","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/products\/HarmonyGlide_Pro_Baby_Carrier_Premium_6.jpg?v=1780515530"},{"product_id":"gentleglide-hip-seat-baby-carrier","title":"GentleGlide™ Ergonomic Baby Hip Seat Carrier (Quick-Access Waist Stool)","description":"\u003ch2\u003eCarry Longer. 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You stand straighter, walk easier, and can scoop them up or set them down in seconds.\u003c\/p\u003e\n\n\u003ch3\u003eWhy It’s a Toddler Phase Essential:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eErgonomic Support:\u003c\/strong\u003e Keeps your spine aligned by distributing weight evenly, while providing a natural seated position for your baby.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInstant \"Up \u0026amp; Down\":\u003c\/strong\u003e No complex buckles or straps to wrestle with every time. Just lift them onto the seat and secure with one arm.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh Capacity:\u003c\/strong\u003e Robust enough to support children from 3 months up to \u003cstrong\u003e20kg (44 lbs)\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; Breathable:\u003c\/strong\u003e Made from high-density twill that won't make you sweat, even on long summer walks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAge Range:\u003c\/strong\u003e 3 - 36 Months\u003cbr\u003e\n\u003cstrong\u003eMax Load:\u003c\/strong\u003e 20 kg (44 lbs)\u003cbr\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e High-Density Twill (100% Polyester)\u003cbr\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Errands, Travel, Home Use\u003c\/p\u003e","brand":"BleuRibbon Baby","offers":[{"title":"Red","offer_id":43397265522925,"sku":"CJWJYEYE00628-Zai Hong [OPP packaging]","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki","offer_id":43397265555693,"sku":"CJWJYEYE00628-Khaki [OPP packaging]","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Coffee","offer_id":43397265588461,"sku":"CJWJYEYE00628-Coffee [OPP packaging]","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":43397265621229,"sku":"CJWJYEYE00628-Purple [OPP packaging]","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Dark blue","offer_id":43397265653997,"sku":"CJWJYEYE00628-Dark blue [OPP packaging]","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/files\/GentleGlideKangarooRoyale-4.jpg?v=1780515532"},{"product_id":"embracemates-kangaroo-cuddle-carrier","title":"EmbraceMates™ Ergonomic Hip Seat Carrier (Kangaroo M-Position \u0026 Back Support)","description":"\u003ch2\u003eCarry Love, Not the Weight.\u003c\/h2\u003e\n\u003cp\u003eHolding your baby close is magical, but back pain is not. The \u003cstrong\u003eBleu Ribbon EmbraceMates™ Hip Seat Carrier\u003c\/strong\u003e is engineered to let you enjoy the snuggles without the strain. Unlike traditional carriers that hang weight from your shoulders, this design features a \u003cstrong\u003eStructured Hip Seat\u003c\/strong\u003e that acts like a shelf, distributing your baby’s weight evenly around your hips\/waist.\u003c\/p\u003e\n\n\u003cp\u003eThis ergonomic design ensures your baby sits in the pediatrician-recommended \u003cstrong\u003e\"M-Position\"\u003c\/strong\u003e (knees higher than bum), promoting healthy hip development. Crafted from breathable fabrics that keep you both cool, it’s the ultimate way to explore the world together, hands-free.\u003c\/p\u003e\n\n\u003ch3\u003eWhy It’s a Parent Favorite:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuilt-In Hip Seat:\u003c\/strong\u003e Takes the pressure off your shoulders and back, allowing you to carry your baby for hours comfortably.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eErgonomic M-Position:\u003c\/strong\u003e Supports your baby's hips in the correct developmental position, preventing dysplasia.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Carrying Styles:\u003c\/strong\u003e Perfect for front-facing (kangaroo), inward-facing (cuddle), or back carrying as they grow.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBreathable Comfort:\u003c\/strong\u003e Made from premium fabrics that allow airflow, preventing overheating during \"shared adventures\".\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Ergonomic Hip Seat Carrier\u003cbr\u003e\n\u003cstrong\u003ePosition:\u003c\/strong\u003e Multi-Position (Front\/Back\/Hip)\u003cbr\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e M-Position Support\u003cbr\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Hiking, Shopping, Travel\u003c\/p\u003e","brand":"BleuRibbon Baby","offers":[{"title":"Pink","offer_id":43397314478317,"sku":"CJWJYEYE01363-Pink","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Coffee","offer_id":43397314511085,"sku":"CJWJYEYE01363-Coffee","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Wine red","offer_id":43397314543853,"sku":"CJWJYEYE01363-Wine red","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":43397314576621,"sku":"CJWJYEYE01363-Blue","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/products\/EmbraceMates_Kangaroo_Baby_Carrier_Hip_Seat_4.jpg?v=1780515538"},{"product_id":"cherubup-shoulder-carrier","title":"CherubUp™ Pro Hiking Shoulder Carrier (with Waist Support Belt)","description":"\u003ch2\u003eBuilt for the Long Haul.\u003c\/h2\u003e\n\u003cp\u003eMost shoulder carriers are great for a quick walk, but for a real adventure, you need support. The \u003cstrong\u003eBleu Ribbon CherubUp™ Shoulder Carrier\u003c\/strong\u003e is engineered for parents who want to hike, camp, and explore without back pain.\u003c\/p\u003e\n\n\u003cp\u003eUnlike standard carriers, this model features a \u003cstrong\u003eSturdy Lightweight Frame\u003c\/strong\u003e and a dedicated \u003cstrong\u003eWaist Support Strap\u003c\/strong\u003e. This combination transfers your child's weight (up to 20kg) from your shoulders to your hips, allowing you to carry them comfortably for hours. It’s the ultimate \"Dad Carrier\" for making unforgettable memories on the trail.\u003c\/p\u003e\n\n\u003ch3\u003eWhy It’s the Adventurer's Choice:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWaist Belt Support:\u003c\/strong\u003e Critical for long distances, the waist strap stabilizes the load and reduces shoulder strain.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSturdy Frame Construction:\u003c\/strong\u003e Built with a lightweight but robust frame that provides a secure, structured seat for your child.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh Load Capacity:\u003c\/strong\u003e Rigorously tested to safely carry children up to 20kg (44 lbs).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdventure Ready:\u003c\/strong\u003e Designed to give your child a 360-degree view while keeping your hands free to navigate trails or take photos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMax Load:\u003c\/strong\u003e 20kg (44 lbs)\u003cbr\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Waist Support Belt \u0026amp; Frame\u003cbr\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Hiking, Camping, Sightseeing\u003cbr\u003e\n\u003cstrong\u003eSafety:\u003c\/strong\u003e Rigorously Tested Standards\u003c\/p\u003e","brand":"BleuRibbon Baby","offers":[{"title":"Light Blue","offer_id":43425426473197,"sku":"CJYE138724702BY","price":139.99,"currency_code":"GBP","in_stock":true},{"title":"Black","offer_id":43425426505965,"sku":"CJYE138724703CX","price":139.9,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":43425426538733,"sku":"CJYE138724701AZ","price":139.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/files\/CherubUp_ShoulderBabyCarrier-OvershoulderbabyholderMan.jpg?v=1780515552"},{"product_id":"safeplay-baby-head-protector","title":"SafePlay™ Baby Soft Play Cushion","description":"\u003cdiv class=\"collection-description prose\" data-no-clean=\"true\"\u003e\n\u003ch2\u003eWobbly Steps, Soft Landings ☁️\u003c\/h2\u003e\n\u003cp\u003eThe journey from crawling to walking is full of adventure. 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With its 360° protection and breathable design, your baby stays safe and cool while conquering the living room.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Parents Rely on SafeCradle™:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShock Absorption:\u003c\/strong\u003e Filled with high-tech IXPE foam (used in sports gear) to effectively dampen the impact of falls on hard floors or furniture edges.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBreathable Cotton:\u003c\/strong\u003e Designed with ventilation strips and 100% cotton fabric to prevent overheating and sweating during active play.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFeather-Light:\u003c\/strong\u003e Weighs practically nothing, so it won't burden your baby's developing neck muscles.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdjustable Fit:\u003c\/strong\u003e Features a velcro strap system that expands from 43cm to 53cm, fitting perfectly from crawling age (8 months) to running toddler (36 months).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAge:\u003c\/strong\u003e 8 - 36 Months\u003cbr\u003e\n\u003cstrong\u003eHead Circumference:\u003c\/strong\u003e 43 - 53 cm (Adjustable)\u003cbr\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Cotton Outer \/ IXPE Foam Filling\u003c\/p\u003e","brand":"BleuRibbon Baby","offers":[{"title":"Apple blossom","offer_id":44600446386413,"sku":"CJWJYEYE02636-Apple blossom","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":44600446419181,"sku":"CJWJYEYE02636-Orange","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":44600446451949,"sku":"CJWJYEYE02636-Blue","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"Grey","offer_id":44600446484717,"sku":"CJWJYEYE02636-Grey","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"Apricot","offer_id":44600446517485,"sku":"CJWJYEYE02636-Apricot Color","price":39.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/files\/SafeCradle_Infant_Guardian_Cap_Premium_Baby_Head_Protection_Image_Bleu_Ribbon_Orange.jpg?v=1780515644"},{"product_id":"portable-dining-chair-bag","title":"TinyTravler™ Portable Booster Seat (Foldable Dining Chair Bag)","description":"\u003ch2\u003eA Clean Seat at Every Table.\u003c\/h2\u003e\n\u003cp\u003eLet's face it: restaurant high chairs are often sticky, broken, or unavailable. With the \u003cstrong\u003eBleu Ribbon TinyTravler™ Booster Seat\u003c\/strong\u003e, you bring your own safe, hygienic, and comfortable seat wherever you go.\u003c\/p\u003e\n\n\u003cp\u003eIngeniously designed to look like a stylish \u003cstrong\u003eCompact Briefcase\u003c\/strong\u003e when folded, it transforms in seconds into a secure dining seat that straps onto almost any standard adult chair. Featuring a \u003cstrong\u003eHigh-Density Sponge Core\u003c\/strong\u003e for comfort and \u003cstrong\u003eWaterproof Nylon\u003c\/strong\u003e for easy cleaning, it turns any dinner out into a stress-free family meal.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Parents Never Leave Home Without It:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHygiene Control:\u003c\/strong\u003e No more worrying about germs on public high chairs. Your baby sits on their own clean surface every time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBriefcase Portability:\u003c\/strong\u003e Folds up into a lightweight, chic bag with a handle, making it effortless to carry into restaurants or grandmas house.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSecure \u0026amp; Safe:\u003c\/strong\u003e Features adjustable straps to secure the booster to the adult chair and a 3-point harness to keep your toddler safely seated.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWipe-Clean Design:\u003c\/strong\u003e Made from waterproof Oxford cloth and nylon. Spilled spaghetti? Just wipe it off.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Oxford Cloth \u0026amp; Waterproof Nylon\u003cbr\u003e\n\u003cstrong\u003eCore:\u003c\/strong\u003e High-Density Comfort Sponge\u003cbr\u003e\n\u003cstrong\u003eAge Recommendation:\u003c\/strong\u003e 1 - 3 Years (Sit unassisted)\u003cbr\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Folds into Carry Bag\u003c\/p\u003e","brand":"BleuRibbon Baby","offers":[{"title":"Blue","offer_id":44603203879149,"sku":"CJWJYEYE01456-Blue","price":44.9,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":44603203911917,"sku":"CJWJYEYE01456-Pink","price":44.9,"currency_code":"GBP","in_stock":true},{"title":"Yellow","offer_id":44603203944685,"sku":"CJWJYEYE01456-Yellow","price":44.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/files\/Premium_Baby_Essentials_TinyTravler_Portable_Chair_Bag_Image_Bleu_Ribbon_1.jpg?v=1780515646"},{"product_id":"cottonembrace-thickhug-sling","title":"CottonEmbrace™ Plush Thick Cotton Baby Sling (Cozy Support Carrier)","description":"\u003ch2\u003eThe Warmest Embrace Outside the Womb.\u003c\/h2\u003e\n\u003cp\u003eBabywearing is about connection, but flimsy fabrics can sag and leave you feeling unsupported. The \u003cstrong\u003eBleu Ribbon CottonEmbrace™ Sling\u003c\/strong\u003e is crafted from a specialized \u003cstrong\u003eThick Cotton Weave\u003c\/strong\u003e designed to provide a sturdier, cozier hold.\u003c\/p\u003e\n\n\u003cp\u003eThink of it as a wearable \"security blanket\" that supports your baby's spine and hips while keeping them snug against your chest. Ideal for cooler days or for parents who prefer a more substantial, premium feel, this carrier distributes weight evenly, making \"hands-free\" parenting feel effortless and luxurious.\u003c\/p\u003e\n\n\u003ch3\u003eWhy It’s the \"ThickHug\" Experience:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePremium Density:\u003c\/strong\u003e The thicker fabric offers better support for heavier babies and prevents the \"sagging\" common with thin stretchy wraps.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCozy \u0026amp; Warm:\u003c\/strong\u003e Perfect for autumn walks or air-conditioned rooms, creating a warm, protective cocoon for your little one.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eErgonomic Support:\u003c\/strong\u003e Molds to the baby's body to support the natural \"M\" position for healthy hip development.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft Touch:\u003c\/strong\u003e Despite its strength, the brushed cotton finish is incredibly gentle on delicate newborn skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Premium Thick Cotton (High GSM)\u003cbr\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Ring Sling \/ Adjustable Wrap (Based on image)\u003cbr\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Newborns to Toddlers, Cooler Weather\u003cbr\u003e\n\u003cstrong\u003eComfort:\u003c\/strong\u003e High Support, Soft Touch\u003c\/p\u003e","brand":"BleuRibbon Baby","offers":[{"title":"New stripes","offer_id":44670295900397,"sku":"CJWJYEYE01818-New stripes","price":69.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/files\/CottonEmbrace_ThickHug_Sling_Image_2.jpg?v=1780515677"},{"product_id":"cotton-nursing-arm-pillow","title":"CozyComfort™ Portable Nursing Arm Pillow – Travel Feeding Support","description":"\u003cdiv class=\"product-description\"\u003e\n\n  \u003ch2\u003eCozyComfort™ Portable Nursing Arm Pillow – Travel Feeding Support\u003c\/h2\u003e\n\n  \u003cp\u003e\n    The \u003cstrong\u003eCozyComfort™ Portable Nursing Arm Pillow\u003c\/strong\u003e is a compact, travel-ready\n    \u003cstrong\u003enursing arm pillow\u003c\/strong\u003e that slides over your forearm to support baby’s head, neck, and upper body\n    during breastfeeding or bottle feeding. It helps you hold baby in a calmer, elevated position — without twisting\n    your shoulders or arching your lower back.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Unlike bulky nursing pillows that stay on the couch, this \u003cstrong\u003eportable feeding support pillow\u003c\/strong\u003e fits\n    in your diaper bag and goes everywhere: car trips, family visits, flights, late-night feeds. Pair it with\n    on-the-go must-haves from\n    \u003ca href=\"https:\/\/bleu-ribbon.com\/collections\/on-the-go-baby-must-haves\" title=\"On-the-Go Baby Must-Haves\"\u003e\n      On-the-Go Baby Must-Haves\n    \u003c\/a\u003e\n    and\n    \u003ca href=\"https:\/\/bleu-ribbon.com\/collections\/portable-baby-essentials\" title=\"Portable Baby Essentials\"\u003e\n      Portable Baby Essentials\n    \u003c\/a\u003e\n    for a complete travel setup.\n  \u003c\/p\u003e\n\n  \u003ch2\u003eWhy Parents Love This Nursing Arm Pillow\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBetter posture for you:\u003c\/strong\u003e Helps support your arm so you’re not hunching or straining every feed.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHead \u0026amp; neck support for baby:\u003c\/strong\u003e Creates a soft, steady rest for baby’s upper body.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMore comfortable feeding:\u003c\/strong\u003e Keeping baby slightly elevated can help reduce fussiness, gas, and spit-up discomfort after feeding.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNot just for moms:\u003c\/strong\u003e Perfect for breastfeeding and bottle feeding — moms, dads, partners, grandparents, siblings (with supervision) can all use it.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDiaper-bag size:\u003c\/strong\u003e Ideal for travel, errands, restaurants, and overnight visits.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMachine washable:\u003c\/strong\u003e Real-life friendly. Feed, wash, repeat.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003e\n    Want more feeding helpers? Explore our\n    \u003ca href=\"https:\/\/bleu-ribbon.com\/collections\/feeding-essentials\" title=\"Feeding Essentials Collection\"\u003e\n      Feeding Essentials\n    \u003c\/a\u003e,\n    \u003ca href=\"https:\/\/bleu-ribbon.com\/collections\/feeding-teething\" title=\"Feeding \u0026amp; Teething\"\u003e\n      Feeding \u0026amp; Teething\n    \u003c\/a\u003e,\n    and\n    \u003ca href=\"https:\/\/bleu-ribbon.com\/collections\/nursing-pillows-breastfeeding-support\" title=\"Nursing Pillows \u0026amp; Breastfeeding Support\"\u003e\n      Nursing Pillows \u0026amp; Breastfeeding Support\n    \u003c\/a\u003e\n    collections.\n  \u003c\/p\u003e\n\n  \u003ch2\u003eErgonomic Feeding Support — Anywhere\u003c\/h2\u003e\n  \u003cp\u003e\n    Traditional nursing pillows can be amazing at home but impossible to pack. This\n    \u003cstrong\u003etravel nursing arm pillow\u003c\/strong\u003e goes with you. Slip it on your forearm, rest baby comfortably, and feed\n    in almost any chair, couch, car stop, or airplane seat. It’s the “I can actually feed here” solution.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Night feeds and shared bottle feeds get easier too. Partners can step in with reliable arm support instead of\n    trying to hold baby mid-air. That’s real hands-free teamwork — see more in our\n    \u003ca href=\"https:\/\/bleu-ribbon.com\/collections\/hands-free-parenting-essentials\" title=\"Hands-Free Parenting Essentials\"\u003e\n      Hands-Free Parenting Essentials\n    \u003c\/a\u003e.\n  \u003c\/p\u003e\n\n  \u003ch2\u003eCompact, Washable, and Built for Daily Life\u003c\/h2\u003e\n  \u003cp\u003e\n    Milk drips, burps, reflux, travel, repeat. This nursing arm pillow is \u003cstrong\u003emachine washable\u003c\/strong\u003e and made\n    to handle everyday feeding, not just staged moments. It’s a true “throw it in the bag and go” tool.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Traveling soon? Build your full out-of-home kit from\n    \u003ca href=\"https:\/\/bleu-ribbon.com\/collections\/baby-travel-gear\" title=\"Baby Travel Gear\"\u003e\n      Baby Travel Gear\n    \u003c\/a\u003e\n    and\n    \u003ca href=\"https:\/\/bleu-ribbon.com\/collections\/diaper-bags-mommy-backpacks\" title=\"Diaper Bags \u0026amp; Mommy Backpacks\"\u003e\n      Diaper Bags \u0026amp; Mommy Backpacks\n    \u003c\/a\u003e.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eIn Summary\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003ePortable nursing arm pillow for breastfeeding and bottle feeding.\u003c\/li\u003e\n    \u003cli\u003eSupports baby’s head and neck for calmer feeds.\u003c\/li\u003e\n    \u003cli\u003eHelps you maintain a more relaxed posture and reduce arm\/back strain.\u003c\/li\u003e\n    \u003cli\u003eFits in a diaper bag — ideal for travel, outings, and overnight visits.\u003c\/li\u003e\n    \u003cli\u003eMachine washable, everyday practical, caregiver-friendly.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003e\n    The \u003cstrong\u003eCozyComfort™ Portable Nursing Arm Pillow\u003c\/strong\u003e is the smart way to take feeding support with you —\n    from your living room to the car to the airplane.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e\n","brand":"BleuRibbon Baby","offers":[{"title":"Dark Blue Small Crown \/ 25x23cm - 9.84x1.18inch","offer_id":45901879181549,"sku":"CJYD177097304DW","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Gray Crown \/ 25x23cm - 9.84x1.18inch","offer_id":45901879410925,"sku":"CJYD177097307GT","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Gray Fish \/ 25x23cm - 9.84x1.18inch","offer_id":45901879509229,"sku":"CJYD177097308HS","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Beige Letter U \/ 25x23cm - 9.84x1.18inch","offer_id":45901879083245,"sku":"CJYD177097306FU","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Deep Blue Triangle \/ 25x23cm - 9.84x1.18inch","offer_id":45901879279853,"sku":"CJYD177097320TG","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Deep blue background rabbit \/ 25x23cm - 9.84x1.18inch","offer_id":45901879345389,"sku":"CJYD177097321UF","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Gray Pinstripe \/ 25x23cm - 9.84x1.18inch","offer_id":45901879607533,"sku":"CJYD177097311KP","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Grey star \/ 25x23cm - 9.84x1.18inch","offer_id":45901879640301,"sku":"CJYD177097301AZ","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Pink stars \/ 25x23cm - 9.84x1.18inch","offer_id":45901879738605,"sku":"CJYD177097319SH","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue Little Fish \/ 25x23cm - 9.84x1.18inch","offer_id":45901879836909,"sku":"CJYD177097322VE","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"White background deer elephant \/ 25x23cm - 9.84x1.18inch","offer_id":45901879935213,"sku":"CJYD177097323WD","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/files\/Cozy_Comfort_Baby_Nursing_Arm_Pillow_1.jpg?v=1780515714"},{"product_id":"plush-kindergarten-backpacks","title":"Charming Critter™ Plush Toddler Backpack (Soft Animal School Bag)","description":"\u003ch2\u003eA Backpack That Hugs Back.\u003c\/h2\u003e\n\u003cp\u003eSending your little one off to preschool or daycare is a big milestone. The \u003cstrong\u003eBleu Ribbon Charming Critter™ Backpack\u003c\/strong\u003e makes the transition easier by giving them a soft, comforting friend to carry along.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from \u003cstrong\u003eVelvety Plush Material\u003c\/strong\u003e, this isn't just a bag; it's a cuddly companion. Designed specifically for toddlers, it is \u003cstrong\u003eUltra-Lightweight\u003c\/strong\u003e so it won't weigh down tiny shoulders. With enough room for a lunchbox, a favorite toy, and a spare change of clothes, it’s the perfect size for their first adventures.\u003c\/p\u003e\n\n\u003ch3\u003eWhy It’s the Perfect \"First Backpack\":\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFeatherlight Comfort:\u003c\/strong\u003e Made from soft fabric without heavy frames, ensuring it is comfortable for even the smallest scholars to carry.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCuddly Design:\u003c\/strong\u003e The 3D animal plush design allows the backpack to double as a comforting toy during nap time or travel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eToddler-Friendly:\u003c\/strong\u003e Features easy-to-grip zippers and adjustable soft straps that grow with your child.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBreathable Back:\u003c\/strong\u003e Designed to prevent overheating, keeping your child cool and comfortable during play.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Super Soft Plush \u0026amp; Durable Lining\u003cbr\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Toddler \/ Preschool Size (Small)\u003cbr\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e Adjustable Straps, Zipper Closure\u003cbr\u003e\n\u003cstrong\u003eBest For:\u003c\/strong\u003e Daycare, Kindergarten, Travel\u003c\/p\u003e","brand":"BleuRibbon Baby","offers":[{"title":"Animal elephant","offer_id":45911140139245,"sku":"CJWJXDYE00158-Animal elephant","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Bee","offer_id":45911140172013,"sku":"CJWJXDYE00158-Bee","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Chick","offer_id":45911140204781,"sku":"CJWJXDYE00158-Chick","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Crab","offer_id":45911140237549,"sku":"CJWJXDYE00158-Crab","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Dinosaur","offer_id":45911140270317,"sku":"CJWJXDYE00158-Dinosaur","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Dog","offer_id":45911140303085,"sku":"CJWJXDYE00158-Dog","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Elephant","offer_id":45911140335853,"sku":"CJWJXDYE00158-Elephant","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Flamingo","offer_id":45911140368621,"sku":"CJWJXDYE00158-Flamingo","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Fox","offer_id":45911140401389,"sku":"CJWJXDYE00158-Fox","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Giraffe","offer_id":45911140434157,"sku":"CJWJXDYE00158-Giraffe","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Hippo","offer_id":45911140466925,"sku":"CJWJXDYE00158-Hippo","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Ladybug","offer_id":45911140499693,"sku":"CJWJXDYE00158-Ladybug","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Panda","offer_id":45911140565229,"sku":"CJWJXDYE00158-Panda","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Penguin","offer_id":45911140597997,"sku":"CJWJXDYE00158-Penguin","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Pig","offer_id":45911140630765,"sku":"CJWJXDYE00158-Pig","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Shark","offer_id":45911140663533,"sku":"CJWJXDYE00158-Shark","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Turtle","offer_id":45911140696301,"sku":"CJWJXDYE00158-Turtle","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Unicorn","offer_id":45911140729069,"sku":"CJWJXDYE00158-Unicorn","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Zebra","offer_id":45911140761837,"sku":"CJWJXDYE00158-Zebra","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/files\/Charming_Critter_Kindergarten_Backpacks_2.jpg?v=1780515718"},{"product_id":"enchantaplay-bath-adventure-set","title":"Splish-Splash Sensory Bath Gift Set (Water Toys \u0026 Soft Wash Mitt)","description":"\u003ch2\u003eScrub, Play, Rinse, Repeat.\u003c\/h2\u003e\n\u003cp\u003eBath time is more than just getting clean; it's a sensory laboratory for your little one. 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Crafted from a premium organic cotton blend, it provides the perfect balance of warmth and breathability for all-day comfort.\u003c\/p\u003e\n\u003ch3 style=\"color: #d4a373;\"\u003eWhy It's a Wardrobe Staple:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e🌿 Gentle on Skin:\u003c\/strong\u003e Hypoallergenic fabric ensures no irritation, perfect for babies with eczema or sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e🛡️ Durable Knees:\u003c\/strong\u003e Reinforced fabric withstands hours of crawling on carpets and tiles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e⚡ Easy Changes:\u003c\/strong\u003e Features high-quality snaps for quick diaper changes without undressing the baby completely.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d4a373;\"\u003eSize Guide:\u003c\/h3\u003e\n\u003cp\u003ePlease check the size chart in the images to find the perfect fit. (Note: Sizes are true to fit, allowing room for diapers).\u003c\/p\u003e\n\u003chr style=\"border: 0; border-top: 1px solid #eee; margin: 25px 0;\"\u003e\n\u003ch3 style=\"color: #2c3e50;\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is it warm enough for winter?\u003c\/strong\u003e\u003cbr\u003eA: It is a mid-weight fabric ideal for spring\/autumn or indoor winter wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does it shrink?\u003c\/strong\u003e\u003cbr\u003eA: The fabric is pre-washed to minimize shrinking. We recommend washing on cold.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ctable border=\"0\" width=\"100%\" cellpadding=\"0\" cellspacing=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e size\u003c\/th\u003e\n\u003cth\u003eLength \/cm\u003c\/th\u003e\n\u003cth\u003eSleeve Length  \/cm\u003c\/th\u003e\n\u003cth\u003ebust  \/cm\u003c\/th\u003e\n\u003cth\u003eShoulder width \/cm   \u003cbr\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e 73\u003c\/td\u003e\n\u003ctd\u003e 61\u003c\/td\u003e\n\u003ctd\u003e 28\u003c\/td\u003e\n\u003ctd\u003e 27\u003c\/td\u003e\n\u003ctd\u003e 21\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e 80\u003c\/td\u003e\n\u003ctd\u003e 65\u003c\/td\u003e\n\u003ctd\u003e 30\u003c\/td\u003e\n\u003ctd\u003e 29\u003c\/td\u003e\n\u003ctd\u003e 22.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e 85\u003c\/td\u003e\n\u003ctd\u003e 70\u003c\/td\u003e\n\u003ctd\u003e 32\u003c\/td\u003e\n\u003ctd\u003e 31\u003c\/td\u003e\n\u003ctd\u003e 23.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e 90\u003c\/td\u003e\n\u003ctd\u003e 75\u003c\/td\u003e\n\u003ctd\u003e 34\u003c\/td\u003e\n\u003ctd\u003e 35\u003c\/td\u003e\n\u003ctd\u003e 26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003ePlease allow 1 to 3 cm error due to manual measurement. 1 cm = 0.394 inches\u003c\/p\u003e","brand":"BleuRibbon Baby","offers":[{"title":"Blue white \/ 73cm","offer_id":47846485524717,"sku":"CJWJYEYE01319-Blue white-73cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue white \/ 80cm","offer_id":47846485557485,"sku":"CJWJYEYE01319-Blue white-80cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue white \/ 85cm","offer_id":47846485590253,"sku":"CJWJYEYE01319-Blue white-85cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue white \/ 90cm","offer_id":47846485623021,"sku":"CJWJYEYE01319-Blue white-90cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 73cm","offer_id":47846485655789,"sku":"CJWJYEYE01319-Blue-73cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 80cm","offer_id":47846485688557,"sku":"CJWJYEYE01319-Blue-80cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 85cm","offer_id":47846485721325,"sku":"CJWJYEYE01319-Blue-85cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 90cm","offer_id":47846485754093,"sku":"CJWJYEYE01319-Blue-90cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ 73cm","offer_id":47846485786861,"sku":"CJWJYEYE01319-Orange-73cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ 80cm","offer_id":47846485819629,"sku":"CJWJYEYE01319-Orange-80cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ 85cm","offer_id":47846485852397,"sku":"CJWJYEYE01319-Orange-85cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ 90cm","offer_id":47846485885165,"sku":"CJWJYEYE01319-Orange-90cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 73cm","offer_id":47846485917933,"sku":"CJWJYEYE01319-Red-73cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 80cm","offer_id":47846485950701,"sku":"CJWJYEYE01319-Red-80cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 85cm","offer_id":47846485983469,"sku":"CJWJYEYE01319-Red-85cm","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 90cm","offer_id":47846486016237,"sku":"CJWJYEYE01319-Red-90cm","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/files\/baby-crawler-jumpsuit-bleuribbon.jpg_1.jpg?v=1780585839"},{"product_id":"cotton-baby-bath-towel","title":"Newborn Baby Bath Towel Newborn Cotton Gauze Baby","description":"\u003ch2\u003eGentle Touches for Delicate Skin ☁️\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSofter with Every Wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMake bath time the most comforting part of the day with the \u003cstrong\u003ePureSoft™ Cotton Gauze Towel\u003c\/strong\u003e. Unlike heavy traditional towels that can be rough on a newborn's skin, this ultra-lightweight towel is crafted from \u003cstrong\u003esix layers of breathable cotton gauze\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eIts unique honeycomb structure absorbs water instantly while keeping your baby warm and cozy. Perfect for wrapping up after a soothing bath with our \u003ca href=\"\/collections\/baby-bath-care\" title=\"View Bath Essentials\"\u003enatural bath essentials\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Parents Choose PureSoft™:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e🌿 100% Premium Cotton:\u003c\/strong\u003e Free from harmful dyes and chemicals, making it safe for even the most sensitive or eczema-prone skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e💧 Instant Absorption:\u003c\/strong\u003e The 6-layer gauze technology wicks moisture away in seconds, so baby gets dry and warm faster.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e✨ Multi-Purpose Design:\u003c\/strong\u003e Large and soft enough to double as a swaddle blanket, nursing cover, or stroller shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003csmall\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Gauze fabric naturally crinkles after washing, creating an even softer, cloud-like texture (the \"puckering\" effect) that babies love.\u003c\/small\u003e\u003c\/p\u003e","brand":"BleuRibbon Baby","offers":[{"title":"110 x 110 cm - 43.31 x 43.31 inch \/ A","offer_id":47846583533805,"sku":"CJYE106973001AZ","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"110 x 110 cm - 43.31 x 43.31 inch \/ B","offer_id":47846583566573,"sku":"CJYE106973002BY","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"110 x 110 cm - 43.31 x 43.31 inch \/ C","offer_id":47846583599341,"sku":"CJYE106973003CX","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"110 x 110 cm - 43.31 x 43.31 inch \/ D","offer_id":47846583632109,"sku":"CJYE106973004DW","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"110 x 110 cm - 43.31 x 43.31 inch \/ E","offer_id":47846583664877,"sku":"CJYE106973005EV","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"110 x 110 cm - 43.31 x 43.31 inch \/ F","offer_id":47846583697645,"sku":"CJYE106973006FU","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"110 x 110 cm - 43.31 x 43.31 inch \/ G","offer_id":47846583730413,"sku":"CJYE106973007GT","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/files\/cotton-baby-bath-towel-bleuribbon.jpg_1.jpg?v=1741890000"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9592\/2925\/collections\/preemie-nicu-essentials-collection-bleuribbon.jpg?v=1752163705","url":"https:\/\/bleu-ribbon.com\/collections\/preemie-nicu-baby-essentials.oembed?page=3","provider":"BleuRibbon Baby","version":"1.0","type":"link"}